UMMC Announces Own Plans for Because Care Matters Campaign

Jun 19, 2017

Tom Houseknecht shows off his western flair as he speaks to guests about the importance of the Campaign.

United Memorial Medical Center (UMMC) kicked off the events season with the UMMC Spring Gala on Saturday, June 17 at Terry Hills Golf Course in Batavia, NY.  Each year, this event is eagerly anticipated as a celebration of hope, healing and accomplishments throughout the hospital.

This year’s affair was especially significant as it served to kick off UMMC’s involvement in Because Care Matters: The Campaign for Rochester Regional Health, a comprehensive fundraising initiative that will raise the standard of community-based care across the entire organization.

Hospital President Dan Ireland summarized UMMC’s vision for the Campaign and talked about the first two planned projects to expand and improve the Radiology Department and the ICU.  Both projects are critically important to UMMC and will have immediate and significant impacts on the patient experience.  Plans for radiology include the provision of updated equipment and the addition of a new entry point to make the area more accessible for outpatient services.  An expanded ICU will provide greater efficiency and safety, with all private rooms and an optimal setup for nurse observations.

Ireland was also pleased to introduce Tom and Lynn Houseknecht as UMMC’s co-vice chairs for the Campaign.  Natives of Batavia, both Tom and Lynn offer a long history of civic and economic involvement. They share a passion for the continued growth and development of the local community and believe that UMMC plays a vital role in the community's future.

“We live here; our families and dear friends live here.  In short, this is home,” said Tom.  “Lynn and I firmly believe in the need to make sure that this community has the proper healthcare resources.  Yes, it will be a multi-year process but in the end, we will have made the necessary transformation to continue to offer the quality medical care that people in this community expect and deserve.”

The Gala also featured a new element with the presentation of the Healthcare Hero Award.  This accolade was created, on behalf of United Memorial Medical Center, to recognize an individual that has made a significant impact on the quality of healthcare in the community.  Dr. Matthew Landfried presented this year’s distinguished award to Dr. Bernard Asher.  Dr. Asher began his career at UMMC in 1972, positively impacting countless lives and always exhibiting an unwavering level of dedication to his patients.

The BBQ and Black Tie-themed affair was a great way to celebrate the past year, while also kicking off our exciting future.  Take a look at the event photo gallery.

To learn more about the Because Care Matters Campaign, visit or call 585.922.4800.